About us

We’re on a mission to ensure every South African child has the necessary building blocks to thrive when they reach Grade R.

Finding Thabo is the only programme in South Africa that is hyper-focused on addressing these deficits – and it’s achieving incredible results. With the right funding partners, our low resource, high impact programme is easily scalable – nationally, and even internationally. 

Launched in 2022, Finding Thabo was developed by a team of experts, including a psychologist. occupational therapist, and speech and language therapist. 

In donating or purchasing a Finding Thabo product, you are helping change the lives and future generations of our country.

Meet our Founder, Andrew Rudge

Andrew Rudge has an MSc in Applied Economics from Imperial College, London.

He is CEO at The Reach Trust and passionate about all things ed-tech. 

In his spare time he loves kiteboarding and hiking. 

Finding Thabo is part of The Reach Trust

A technology for good organisation.  Established in 2013, The Reach Trust has helped more than 10 million people access life changing content on their mobile devices. The Reach Trust focuses primarily on ECD and youth unemployment programmes. 

“We’re on a mission to ensure that every South African child has the necessary building blocks to thrive by five.”

Strategic Partners